Transforming the way to launch spirit brands

From the First Pour to the Final Product, Starting Something Real

I’m passionate about more than just business

I’m committed to creating brands that tell a story, spark creativity, and deliver memorable experiences in every bottle. With over 30 years of hands-on expertise in the food and beverage industry, including key roles at De Kuyper Royal Distillers, I’ve gained a deep understanding of what it takes to bring premium spirits to life.

My approach is personal and collaborative. I work directly with distillers, bottlers, and brand owners, offering tailored support that goes beyond consulting. Whether it’s strategic market entry, sales planning, distribution, or local production, I’m with you every step of the way, ensuring your brand not only succeeds but truly stands out in competitive markets.

Based in the Netherlands, with the Port of Rotterdam as my logistical hub, I offer a central starting point for brands aiming to make an impact in Europe and beyond.

My passion for taste, flavour, and craftsmanship drives me to create authentic, quirky, and premium spirits like Bébo Coffee Liqueur and Weiter Wodka—brands that reflect my ethos of blending creativity with excellence.

Whether you're developing your first product or scaling an existing brand, I offer hands-on expertise and a deep understanding of the industry. I pride myself on being serious about business but always bursting with spirit—crafting brands that pour success.

We move differently

At Independent Spirits, we don’t charge by the hour because our goal is to build something far greater—lasting partnerships that benefit both parties. We believe that when we work together, the success of your brand is our success too. Instead of simply offering consulting services or transactional support, we invest our time, experience, and resources into creating a strong foundation for your brand.

This means our work is not measured in hours, but in results. We focus on long-term growth and strategic decisions that drive both your brand’s and our business forward. By aligning our goals with yours, we ensure that our success is tied to the success of your brand—making every step of the process meaningful and beneficial for both sides.

Our approach is collaborative, results-driven, and built on trust. We’re not just here to offer advice; we’re here to help build your business into a lasting success that benefits everyone involved.