Serious About Business, Bursting with Spirit
Independent Spirits
Sales, Commercial Growth and Brand Building for Food & Beverage
I work with founders, brand owners and teams in food and beverage to grow brands and build commercial businesses.
With more than 30 years of experience in the industry, including roles at Unilever and as Global Marketing Director at De Kuyper Royal Distillers, my work focuses on the commercial side of brands: sales, distribution, positioning and route to market.
The goal is always the same: helping brands and products sell and grow in the market.
How I work
Growing brands
Turning brand strategy into action in the market.
Driving sales through Availability, Visibility and Awareness.
Hands-on
Working closely with founders and teams.
Improving
commercial performance, sales and brand strength.
Sales and Execution
Choosing the right category strategy and sales channels.
Making sure brands are present where they matter most: with the right customers and in the right markets.
Alata
Alice
Open Sans
Noto Sans
Bebas Neue
Great Vibes
Rock Salt
Exo
Belgrano
Overlock
Cinzel
Indie Flower
Staatliches
Roboto Slab
Lato
Noto Serif
Open Sans
Montserrat
Ubuntu
Rubik
Delius
Amiri
Montserrat
Examples of Brands I developed
Founder. & Owner of Independent Spirits
Albert de Heer
A plan is not a strategy
Turning brand strategy into sales, distribution and growth in the market.
Serious About Business, Bursting with Spirit